How do women act sexy? Swing our hips, flip our hair, bat our eyelashes, stick out our chests, lick our lips, the possibilities are endless. I could go on and on.
How do men act sexy? Swing their hips? Bat their eyelashes? Stick out their ample bosoms? No, that’s not attractive. Not for men. So what do they do?
To figure out this question, I Googled hot men. In no way do I support oogling hot men (just kidding, yes I do), and I do not recommend you do the same at home (Do it!). I find myself under unusual circumstances and it was purely in the name of scientific inquiry that I, for the greater good of the community, took on this steep challenge (are you buying that?).
Anyways, my findings were conclusive. While hot women (I Googled that too) were mostly in poses sprawled across the ground, men were in poses flexing their muscles. While women looked soft and delicate, men looked strong, tough, stern–sometimes almost angry. They were showcasing their power, their strength, their “manliness”, while women showcased their “femininity”.
Now, you might be thinking: why is it okay for girls to look at hot men on the internet, but then turn around and scoff when guys look at hot girls?
Or, you may be thinking Damn, look at that body! because you’re looking at hot guys.
Double standard? Perhaps.
Girls aren’t supposed to be sexual, only guys are (by the norms and stereotypes in society). And girls who show their sexuality are labeled as sluts, whores, or floozies.
Or, sexuality is a natural thing that we try to hide away in the dark recesses of society, when it is natural, when we all do it, when it’s a healthy part of life and we shouldn’t be ashamed of it. But that doesn’t mean we should all read porn in public now.
To answer this question, we could point fingers and say guys do it to girls all the time. Everyone does it to girls all the time. So why shouldn’t we do it back to guys? But then I say: Ah ah ah, thou shalt judge not. Treat others as you wish to be treated. Be the change you want to see in the world. That ain’t no mature way to handle things.
But I did also say that sexuality was natural and healthy, so why should we hide it? Why don’t we like it when we see sexualized women in advertisements? (by “we”, I might mean feminists, or women, or gender scholars, or you and me, or anyone in general)
How about this car ad by BMW?
Or this fashion ad by Dolce & Gabbana?
(selling jeans, I think?)
Or this one for Calvin Klein Jeans?
(because we’re all staring at those great pair of pants)
What about this fashion ad by Superette Botique?
That last one’s pretty intense. At the bottom of the ad it reads: Be caught dead in it. Yes, this is a real ad. But it’s not from America, not that that matters in the long run.
Yes, sexuality is healthy and normal, but these images are not, especially when they are being mass produced in order to sell something. Some people say that these images are not the media’s fault, that these images are the photographer’s way of reflecting reality back to us in order to make us think about gender roles and violence. But at the end of the day, this is still an advertisement. This is still trying to sell those jeans, or that shirt, or a used car.
There is no easy answer for sexuality, except this: respect. The common theme throughout all these ads is there seems to be a lack of respect for human people, the men and the women.